Subscriber sources and filters

A subscriber source is a container for subscribers. When sending a new campaign, your recipients must:

If you need to select subsets of subscribers from the same subscriber source, you can create different subscriber source filters and reuse them as needed.

Filters can be archived to improve performance or simplify account manageability within the UI. When archived, filters cannot be used to create new campaigns. You must restore the relevant filter archive before it can be used.

In the following descriptions of elements:

  • USABLE means a filter that is not archived and can be applied directly to a subscriber source
  • ARCHIVED means a filter that must first be restored before being applied to a subscriber source

Available elements

Click the appropriate link for more details about the relevant element: